About The Hype. 

Finding Inspiration in Every Turn

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Founded by experienced event professional Lauren Gatt, The Hype brings over a decade of hands-on event expertise to the table. With a background rooted in high-impact event delivery, Lauren has spent the past 10+ years working across some of Australia’s most exciting commercial and community-focused activations.

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Originally formed as a freelancing business in 2020, The Hype has since evolved into a full-service event company with a growing portfolio of diverse and impactful work. Early projects included NBL 3X3, large-scale site management and activations at The Timber Yard, and River Riffs; a Melbourne community initiative.

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In between freelance projects, our team also led the delivery of major, multi-million dollar events through full-time employment roles with organisations such as the AFL, Basketball Australia, Whitelion, Kids First Australia, and Reclink Australia—further strengthening our experience in delivering meaningful, large-scale outcomes.

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Since then, we’ve continued to expand in both scope and scale. This milestone reflects our capability to deliver complex, high-quality events with care, creativity, and precision—no matter the size or setting.

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With a close-knit team of four event professionals and a trusted network of partner agencies, suppliers, and crew, we’re always resourced and ready to deliver. Whether you’re after seamless delivery, creative programming, or end-to-end event management, The Hype has the expertise and agility to make it happen.